The effects of product scarcity and consumers' need for uniqueness on purchase intention

By Wann‐Yih Wu, Hsiao‐Yun Lu, Ying‐Yin Wu, Chen‐Su Fu. 2012

234 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/9c2e21f8062be828469d4a11356184a7abb0cbd6