Peggy Sue Loroz

Marketing · 2004–2007

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 7 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 6 citations into it

Whom Peggy Sue Loroz trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Americus Reed
2. Margaret G. Meloy

Who trusts Peggy Sue Loroz overall

1. Sigal Segev
2. Per Binde
3. Juliana Fernandes
4. E. Frederiks
5. Weirui Wang
6. E. Hobman

Papers from Peggy Sue Loroz's perspective

Ordered by how strongly the researchers Peggy Sue Loroz trusts endorse each paper. Same corpus, a different order for every researcher.

1. When does the medium matter? Knowledge-building experiences and opportunities in decision-making teams
2. Decisions with Multiple Objectives: Preferences and Value Trade-Offs
3. Rational choice and the framing of decisions
4. A Behavioral Model of Rational Choice
5. A study of life events and changes in patronage preferences
6. Life events and brand preference changes
7. Life course perspectives on consumer behavior
8. Altruism and Market-Like Behavior: An Analysis of Willingness to Pay for Recycled Paper Products
9. Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment
10. Simple and Painless? The Limitations of Spillover in Environmental Campaigning

Their papers

• The interaction of message frames and reference points in prosocial persuasive appeals (2007) — 133 citations
• Golden‐age gambling: Psychological benefits and self‐concept dynamics in aging consumers' consumption experiences (2004) — 119 citations