The interaction of message frames and reference points in prosocial persuasive appeals

By Peggy Sue Loroz. 2007

133 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6cd73745de1279a668824d148b6def9ade92cfd2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Juliana Fernandes
2. Sigal Segev
3. Weirui Wang
4. K. Stenner
5. E. Frederiks
6. E. Hobman

In Literature and Literary Theory

1. Juliana Fernandes
2. Sigal Segev
3. Weirui Wang
4. K. Stenner
5. E. Frederiks
6. E. Hobman

In Sociology and Political Science

1. Juliana Fernandes
2. Sigal Segev
3. Weirui Wang
4. K. Stenner
5. E. Frederiks
6. E. Hobman

Citations in the corpus

• The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising (2015, methodology): “2011) and that negative appeals seem to work best when they emphasize the self, specifying the consequences of the behavior (Loroz 2007).”
• Household energy use: Applying behavioural economics to understand consumer decision-making and behaviour (2015, background): “, emphasising losses to oneself) is used and/or losses for the current generation are emphasised [115–118].”