Sourjo Mukherjee
Sociology and Political Science · 2020
A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 11 citations into it
- Cognitive Neuroscience — 7 citations into it
- Social Psychology — 5 citations into it
Whom Sourjo Mukherjee trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Sourjo Mukherjee overall
Papers from Sourjo Mukherjee's perspective
Ordered by how strongly the researchers Sourjo Mukherjee trusts endorse each paper. Same corpus, a different order for every researcher.
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- The Social Identity Theory of Intergroup Behavior.
- The psychology of interpersonal relations
- Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
- SPSS and SAS procedures for estimating indirect effects in simple mediation models (Behavoir research methods, instruments & computers)
- The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
- Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions (Multivariate Behavioral Research)
- The role of positive emotions in positive psychology. The broaden-and-build theory of positive emotions. (American Psychologist)
- Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context
- Morality (Perspectives on Psychological Science)
Their papers
- Brand activism: Does courting controversy help or hurt a brand? (2020) — 276 citations