Olivier Sibai
Psychology & Marketing · 2021
A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Whom Olivier Sibai trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Olivier Sibai's perspective
Ordered by how strongly the researchers Olivier Sibai trusts endorse each paper. Same corpus, a different order for every researcher.
- Theory Building From Cases: Opportunities And Challenges
- Building theories from case study research (STUDI ORGANIZZATIVI)
- Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
- When Good Brands Do Bad
- The Cultural Politics of Emotion
- Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
- Case Study Research Design And Methods
- Brand activism: Does courting controversy help or hurt a brand? (International Journal of Research in Marketing)
- On Justification: Economies of Worth (Perspectives on Politics)
- Role Models and Moral Exemplars: How do Employees Acquire Virtues by Observing Others? (Business Ethics Quarterly)
Their papers
- Authenticating brand activism: Negotiating the boundaries of free speech to make a change (2021) — 110 citations