E. Ko
Sociology and Political Science · 2009–2020
A researcher in the Science corpus: 4 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 20 citations into it
Whom E. Ko trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts E. Ko overall
Papers from E. Ko's perspective
Ordered by how strongly the researchers E. Ko trusts endorse each paper. Same corpus, a different order for every researcher.
- Updating Heider's balance theory in consumer behavior: A Jewish couple buys a German car and additional buying–consuming transformation stories
- Participatory action research (Journal of Epidemiology and Community Health)
- Exploring the Gap Between Consumers’ Green Rhetoric and Purchasing Behaviour
- The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes
- Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
- Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (Information systems research)
- A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (Management Sciences)
- Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (Information systems research)
- An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors
- HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR
Their papers
- Modeling consumer adoption of mobile shopping for fashion products in Korea (2009) — 329 citations
- How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation (2020) — 122 citations
- Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application (2017) — 195 citations
- Social benefits of brand logos in presentation of self in cross and same gender influence contexts (2015) — 95 citations