Modeling consumer adoption of mobile shopping for fashion products in Korea

By E. Ko, Eun Young Kim, Eun-Kyung Lee. 2009

329 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/07173fc442b57ebf2c775a853c1aa55308854bf1

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In Information Systems and Management

In Marketing

In Sociology and Political Science

Citations in the corpus

Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory (2017, background): “According to Ko et al. (2009) mobile shopping is defined as “the use of the wireless Internet service for shopping activities via a mobile device.””
Effect of performance expectancy and effort expectancy on the mobile commerce adoption intention through personal innovativeness among Pakistani consumers (2018, background): “It is inferenced and deducted from the studies of Ko et al. (2009) and Kuo and Yen (2009) that there is positive association between personal innovativeness and technology adoption i.e., the novel technology adoption is more likely by those consumers of higher personal innovativeness.”
Factors affecting hotels' adoption of mobile reservation systems: A technology-organization-environment framework (2016, background): “…Lu, Gupta, Cao, & Zhang, 2012), healthcare (Wu, Li, & Fu, 2011), multimedia messaging services (Chang & Pan, 2011), shopping for fashion products (Ko, Kim, & Lee, 2009), broadband wireless access technology-based games (Ha, Yoon, & Choi, 2007), public transportation ticketing services (Mallat,…”
Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study (2018, background): “M-shopping literature primarily examines positive influencers of intention, such as perceived ease of use (e.g. Hubert et al., 2017; Ko et al., 2009; Wong et al., 2012), perceived usefulness (e.g. Agrebi and Jallais, 2015; Aldás-Manzano et al., 2009; Hung, Yang & Hsieh, 2012) and social influence…”
Digital banking, customer experience and bank financial performance : UK customers' perceptions (2018, background): “It is an important determinant of behavioural intentions to use e-commerce (Ko et al., 2009; Piyathasanan et al., 2015), and a key factor for banks (Keisidou et al., 2013; Liang et al., 2009; Garg et al., 2014; Fathollahzadeh et al., 2011), and the leisure industry (Chang and Lin, 2015).”
A meta-analysis of antecedents and consequences of trust in mobile commerce (2020, background): “M-commerce refers to the business activities conducted through Internet-enabled mobile devices (Ko, Kim, & Lee, 2009).”
Understanding consumers' continuance intention towards mobile purchase: A theoretical framework and empirical study - A case of China (2015, background): “Ko, Kim, and Lee (2009) noted that ease of use, usefulness, enjoyment, and instant connectivity affect perceived value, which further affects mobile shopping intention.”