Updating Heider's balance theory in consumer behavior: A Jewish couple buys a German car and additional buying–consuming transformation stories

By Arch G. Woodside, J. Chébat. 2001

103 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/9f40b9a0fedcc70bdecbe0ffef7ba47dc4c6c0d3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. J. McGloin
2. Yuri Seo

In Marketing

1. Marc Fetscherin
2. Daniel Heinrich
3. J. McGloin
4. Yuri Seo

Citations in the corpus

• DELINQUENCY BALANCE: REVISITING PEER INFLUENCE* (2009, background): “Several researchers have used the balance premise to understand and explain a range of attitudes and behaviors from political views, affiliations, and actions, to consumer behavior (Basil and Herr, 2006; Moore, 1978; Shaffer, 1981; Visser, 1994; Woodside and Chebat, 2001).”
• Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application (2017, background): “When imbalance occurs, individuals try to eliminate the tension and resolve their psychological state of imbalance by changing their beliefs, attitudes, and behaviors (Martin, 2010; Woodside & Chebat, 2001).”
• Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis (2015, background): “The work from Woodside and Chebat (2001) (32 in Fig.”