Exploring the Gap Between Consumers’ Green Rhetoric and Purchasing Behaviour
By M. Johnstone, L. Tan. 2015
345 citations recorded by the source corpus.
Subfields: Management, Monitoring, Policy and Law, Marketing
View Paper: https://www.semanticscholar.org/paper/cd3cc65ab9d516a8222ea7694c21fee7067af20b
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In Marketing
Citations in the corpus
- Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application (2017, background): “Thus consumers sometimes fail to “walk their talk” (Carrington, Neville, & Whitwell, 2010; Chan & Wong, 2012; Johnstone & Tan, 2015; McNeill & Moore, 2015), creating a “sustainable fashion paradox.””