Social benefits of brand logos in presentation of self in cross and same gender influence contexts

By Jieun Lee, E. Ko, Carol M. Megehee. 2015

95 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0d043d86ab208963403da0a06b31583a288297ba