Alex Ng

Marketing · with Choi · 2011

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Alex Ng trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Thomas Dyllick
  2. Kai Hockerts

Papers from Alex Ng's perspective

Ordered by how strongly the researchers Alex Ng trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  2. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  3. Beyond the business case for corporate sustainability
  4. Addressing Sustainability and Consumption
  5. Is Green the New Black? Reflections on a Green Commodity Discourse
  6. Mindful consumption: a customer-centric approach to sustainability
  7. A strategy to communicate corporate social responsibility: cause related marketing and its dark side
  8. Negative Consequences of Dichotomizing Continuous Predictor Variables
  9. Green and competitive: Influences on environmental new product development performance
  10. Building theories from case study research (STUDI ORGANIZZATIVI)

Their papers