A strategy to communicate corporate social responsibility: cause related marketing and its dark side

By I. Baghi, Enrico Rubaltelli, Marcello Tedeschi. 2009

102 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a3438979570a74502672cc15a0b4c3f487b5a9fe

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In Marketing

1. Alex Ng
2. Sungchul Choi

Citations in the corpus

• Environmental and Economic Dimensions of Sustainability and Price Effects on Consumer Responses (2011, background): “The CSR literature has examined several: philanthropy (Mohr and Webb 2005), support for nonprofit causes (Lichtenstein et al. 2004), diversity (Sen and Bhattacharya 2001), and charitable causes (Baghi et al. 2009).”