Is Green the New Black? Reflections on a Green Commodity Discourse

By Andrea Prothero, P. McDonagh, S. Dobscha. 2010

192 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing, Plant Science

View Paper: https://www.semanticscholar.org/paper/5be06bc0499e4a50fd7b20bc120d1cc8c768976b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. Aidan O'driscoll
2. Marius Claudy
3. Riza Casidy
4. Jessica Ryan
5. Amandeep Dhir
6. R. Padhy
7. Aditya Kumar Sahu

In Marketing

1. M. Peterson
2. Aidan O'driscoll
3. Alex Ng
4. Marius Claudy
5. Sungchul Choi
6. Amandeep Dhir

Citations in the corpus

• Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory (2013, background): “…this highlights how consumers’ green values and individual actions (e.g. protest) are often steeped in the wider commodity discourse, driven by cataclysmic events and debates between societal actors like the media, NGO’s and supranational organizations (Prothero, McDonagh, and Dobscha 2010).”
• Environmental and Economic Dimensions of Sustainability and Price Effects on Consumer Responses (2011, background): “A typology delineating consumption from citizenry offers to better summarize the values and behaviors of green consumers (Prothero et al. 2010).”