N. H. N. Nik Hashim

Marketing · 2018

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 31 citations into it
• Organizational Behavior and Human Resource Management — 18 citations into it

Whom N. H. N. Nik Hashim trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Matthew Thomson (in Marketing)

Papers from N. H. N. Nik Hashim's perspective

Ordered by how strongly the researchers N. H. N. Nik Hashim trusts endorse each paper. Same corpus, a different order for every researcher.

1. Multivariate Data Analysis (Technometrics)
2. Social relationships: the nature and function of relational schemas
3. The Strength of Weak Ties
4. The Logic of Feeling
5. When Good Brands Do Bad
6. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
7. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
8. Promotional Chat on the Internet
9. Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives
10. Using Online Conversations to Study Word-of-Mouth Communication

Their papers

• Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth (2018) — 186 citations