Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth

By Amin Ansary, N. H. N. Nik Hashim. 2018

186 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9ea77ef23827883be3e64da957b8e79fba7c8dc1