Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities

By Heesup Han, L. Hsu, C. Sheu. 2010

1,898 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/5d7dd889d14a92940d42c209065ad79172e37e3f

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In Management, Monitoring, Policy and Law

In Marketing

Citations in the corpus

The demographic impact of consumer green purchase intention toward Green Hotel Selection in China (2020, background): “Furthermore, some research has shown that attitude has a mediating role between subjective norm and intention (Chen and Chai, 2010; Han et al., 2010; Wang et al., 2018).”
Effects of Environmentally Friendly Perceptions on Customers' Intentions to Visit Environmentally Friendly Restaurants: An Extended Theory of Planned Behavior (2015, methodology): “According to Han et al. (2010), as an individual acquires more EC, it influences his or her attitudes and behaviors in everyday life.”
The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior (2012, background): “Many researchers extended ormodified the TPB and theMGB by including new constructs (Han et al., 2010; Lee & Back, 2007; Lee, Song, Bendle, Kim, & Han, 2012; Perugini & Bagozzi, 2001).”
Examining Chinese College Students’ Intention to Travel to Japan Using the Extended Theory of Planned Behavior: Testing Destination Image and the Mediating Role of Travel Constraints (2017, background): “A list of measurement items reflecting the TPB constructs (Ajzen, 1991; Han et al., 2010; Lam & Hsu, 2006; Sparks & Pan, 2009), destination image (Beerli & Martin, 2004; Chen, Hua, et al., 2013; Chen & Tsai, 2007; Chi & Qu, 2008), and travel constraints (Chen, Hua, et al., 2013; Huang&Hsu, 2009)…”
Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior (2015, background): “Due to continuous environmental issues in the hotel industry, including environmental natural resource effects, this industry is working hard to decrease the level of any environmental harm and become more eco-friendly (Han et al., 2010; Jones et al., 2014).”
Green events, value perceptions, and the role of consumer involvement in festival design and performance (2015, background): “In turn, environmental awareness has led to changes in customer buying behaviors and favorable attitudes toward eco-friendly products and services (Han et al., 2010).”
Use of Structural Equation Modeling to Predict the Intention to Purchase Green and Sustainable Homes in Malaysia (2013, methodology): “Among the theories used to explain purchase intentions, the Theory of Planned Behavior (TPB), an extension of the Theory of Reasoned Action (TRA), has been shown to provide an excellent framework for identifying predictors of intention to purchase a particular product (Ajzen & Madden, 1986; Han et a”