Antecedents and consequences of university brand identification

By M. Balaji, Sanjit Kumar Roy, Saalem Sadeque. 2016

148 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/614ab317839c301b15fe55c37105320ad21ea5fe