Norman Au
Sociology and Political Science · 2008–2018
A researcher in the Science corpus: 4 papers; trusts 15 researchers and is trusted by 20 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 45 citations into it; #3,554 of 22,756 by trust here, #3,048 by citations
- Information Systems and Management — 38 citations into it; #974 of 3,842 by trust here, #895 by citations
- Marketing — 20 citations into it; #1,459 of 6,289 by trust here, #2,352 by citations
- Organizational Behavior and Human Resource Management — 19 citations into it; #2,643 of 8,741 by trust here, #2,921 by citations
- Communication — 15 citations into it; #1,626 of 3,460 by trust here, #1,161 by citations
- Human-Computer Interaction — 7 citations into it
- Management Science and Operations Research — 6 citations into it
Whom Norman Au trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- David Gefen
- Joseph F. Hair
- Juhani Iivari
- V. Venkatesh
- Detmar W. Straub Jr.
- Ji-Won Moon
- M. Stone
- Anol Bhattacherjee
- Marko Sarstedt
- Christian M. Ringle
Who trusts Norman Au overall
- Fiona X. Yang
- Adamantios Diamantopoulos
- Raffaele Filieri
- Öykü Isik
- T. Lee
- Estela Marine-Roig
- Youngjoon Choi
- Hossein Mohammadi
- Hailian Qiu
- Salma Alguezaui
Papers from Norman Au's perspective
Ordered by how strongly the researchers Norman Au trusts endorse each paper. Same corpus, a different order for every researcher.
- User Acceptance of Information Technology: Toward a Unified View (MIS Q.)
- Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (Information systems research)
- Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
- Understanding Information Systems Continuance: An Expectation-Confirmation Model (MIS Q.)
- Structural Equation Modeling Techniques and Regression: Guidelines for Research Practice
- Cross‐Validatory Choice and Assessment of Statistical Predictions
- The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (International Journal of Electronic Commerce)
- An assessment of the use of partial least squares structural equation modeling in marketing research (Journal of the Academy of Marketing Science)
- The influence of online product recommendations on consumers' online choices
- Online Communities: Designing Usability and Supporting Sociability
Their papers
- Predicting the intention to use consumer-generated media for travel planning (2013) — 538 citations
- “Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content (2013) — 772 citations
- Exploring customer experiences with robotics in hospitality (2018) — 372 citations
- Extending the Understanding of End User Information Systems Satisfaction Formation: An Equitable Needs Fulfillment Model Approach (2008) — 397 citations