A. Ball
Marketing · with Coelho · 2006
A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 15 citations into it
- Organizational Behavior and Human Resource Management — 14 citations into it
Whom A. Ball trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts A. Ball overall
Papers from A. Ball's perspective
Ordered by how strongly the researchers A. Ball trusts endorse each paper. Same corpus, a different order for every researcher.
- Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy
- Service quality, profitability, and the economic worth of customers: What we know and what we need to learn
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
- Internet Recommendation Systems
- Modelling customer satisfaction and loyalty on aggregate levels: Experience from the ECSI pilot study
- Consumers' Need for Uniqueness: Scale Development and Validation
- The employee‐customer satisfaction chain in the ECSI model
- Customer satisfaction measurement at Post Denmark: Results of application of the European Customer Satisfaction Index Methodology
- Strengthening the Satisfaction-Profit Chain
- Implications of loyalty program membership and service experiences for customer retention and value
Their papers
- Service personalization and loyalty (2006) — 392 citations