Service personalization and loyalty

By A. Ball, Pedro Simões Coelho, M. Vilares. 2006

392 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4408f78a741bebc3ea00233e31585b5afae80c1c

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In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Investigating the impact of social media advertising features on customer purchase intention (2018, background): “Boateng and Okoe (2015) statistically assured the impact of attitudes toward social media ads and customers’ responses.”
The road to customer loyalty paved with service customization (2016, background): “Despite literature linking customization to favorable firm outcomes (Ball et al., 2006; Ostrom & Iacobucci, 1995; Suprenant & Solomon, 1987), related literature suggests that customer emotions can result from appraisals of employee behavior, such as customization, and can in turn influence customer ”
The Economics of Personal Data and the Economics of Privacy (2010, background): “…for instance, the recent success of initiatives such as Groupon.com (Pitta, 2010)), and improved CRM (Richards and Jones, 2008), as well as increased consumer loyalty (consumers’ switching costs increase when a firm is able to use her information for personalized services; Ball et al. (2006)).”
Do relationship benefits and maintenance drive commitment and loyalty (2011, background): “A primary goal of communication is to positively affect aspects of relationship marketing ( Ball et al. , 2006”
Perceived value, service quality, corporate image and customer loyalty: Empirical assessment from Pakistan (2012, background): “…theory perspective, the study findings demonstrate that there is a need to incorporate constructs other than service quality, corporate image, and perceived value for customer loyalty in order to extend current theories of customers’ behavioral responses (Ball et al. 2006; Nguyen & Leblanc, 2001).”
Tourists’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions (2019, background): “Studies of personalized services demonstrate the positive influence of personalization on satisfaction by reducing the time spent on information search (Schaupp and Bélanger 2005; Ball, Coelho, and Vilares 2006).”
Perceived value, customer attitude and loyalty in retailing (2008, background): “In this context, customer loyalty depends to a great extent on service customisation ( Ball et al ., 2006 ), personal communication management ( Jones and Farquhar, 2003 ) and feelings of enjoyment with regard to shopping at the store ( Wong, 2004 ).”