Incorporating consumers' motivations into the theory of reasoned action

By Julie Fitzmaurice. 2005

191 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/20f721609756893a778c7768f7c8cab8e91d6dab

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In Applied Psychology

In Marketing

In Sociology and Political Science

Citations in the corpus

Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market (2009, background): “There might be many other kinds of experiences, such as participation, control, familiarity and hedonic experiences (Chang, 2005; Fitzmaurice, 2005; Soderlund, 2002) which can contribute to the value perceptions.”
Factors influencing consumers’ purchase intention of green sportswear (2015, methodology): “Other measurement items were modified from 3-items of subjective norm (Fitzmaurice 2005), 3-items of perceived behavioral control (Chang 1998), 7-items of attitude (Chang 1998; Fitzmaurice 2005; Madden et al. 1992), and 3-items of purchase intention (Madden et al.”
Symbolic purchase in sport: the roles of self‐image congruence and perceived quality (2009, background): “Much of the consumer behavior research in self-image congruence has predicted various consumer behaviors, including product/brand preference (Fitzmaurice, 2005; Govers and Schoormans, 2005; Heath and Scott, 1998; Jamal and Goode, 2001), brand/service attitude (Hogg et al.”
Use of Structural Equation Modeling to Predict the Intention to Purchase Green and Sustainable Homes in Malaysia (2013, unknown): “943 Fitzmaurice (2005); Fielding et al (2008); De Cannière (2009)”
Towards a contemporary approach for understanding consumer behaviour in the context of domestic energy use (2007, background): “Fitzmaurice (2005) argues that the buying decision involves hedonic and selfexpressive involvement.”