Impulse purchases of sport team licensed merchandise: what matters?

By H. Kwon, K. Armstrong. 2006

93 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/4590872355b7599dbac905d2102428b535a2591f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Joon-Ho Kang
2. Dae Hee Kwak

In Organizational Behavior and Human Resource Management

1. Joon-Ho Kang
2. Dae Hee Kwak

Citations in the corpus

• Symbolic purchase in sport: the roles of self‐image congruence and perceived quality (2009, background): “Levy (1959) contended that consumers are not functionally oriented and their behavior is significantly influenced by the symbols of products/brands as perceived in the marketplace.”