Ooi Jen Mei
Marketing · 2012
A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 12 citations into it
- Management, Monitoring, Policy and Law — 10 citations into it
Whom Ooi Jen Mei trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Ooi Jen Mei's perspective
Ordered by how strongly the researchers Ooi Jen Mei trusts endorse each paper. Same corpus, a different order for every researcher.
- Towards sustainable consumption: an examination of environmental knowledge among Malaysians
- Going Green: A Study of Consumers' Willingness to Pay for Green Products in Kota Kinabalu
- Promoting sustainable consumption: Determinants of green purchases by Swiss consumers
- Awareness of Eco-label in Malaysia’s Green Marketing Initiative
- Gender Differences in Egyptian Consumers Green Purchase Behaviour: The Effects of Environmental Knowledge, Concern and Attitude
- Do fair trade and eco-labels in coffee wake up the consumer conscience?
- Determinants of Chinese consumers' green purchase behavior
- Attitude towards the Environment and Green Products:Consumers’ Perspective
- Utility of No Sweat Labels for Apparel Consumers: Profiling Label Users and Predicting Their Purchases
- The dual-process of reactive and intentional decision-making involved in eco-friendly behavior
Their papers
- The Antecedents of Green Purchase Intention among Malaysian Consumers (2012) — 232 citations