Going Green: A Study of Consumers' Willingness to Pay for Green Products in Kota Kinabalu

By Chyong-Huey Tsen, G. Phang, H. Hasan, Merlyn Rita Buncha. 2006

202 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/7371d678a18c67ab83392f2f086e5b81998d2147

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Citations in the corpus

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers (2016, background): “[66], attitude is among factors that plays a major role in predicting intentions of consumers who will pay for green products.”
Attitude towards the Environment and Green Products:Consumers’ Perspective (2010, background): “Chyong et al., (2006) reported that many people have high ecological concern but have a feeling that the preservation of the environment is the prime responsibility of the government.”
Dynamics of environmental consciousness and green purchase behaviour: an empirical study (2017, background): “2.2 Green purchase attitude An important mediator between ECO and GPB, GPA is the result of likes and dislikes of customers and has a bearing on the willingness of the customer to buy a product with due consideration to environmental protection (Chyong et al., 2006; Tanner and Kast, 2003).”
Purchase intention toward organic food among young consumers using theory of planned behavior: role of environmental concerns and environmental awareness (2020, background): “According to Tsen et al. (2006), attitude is one of the main factors that predicts consumers’ willingness to purchase green products.”
The Antecedents of Green Purchase Intention among Malaysian Consumers (2012, methodology): “Wang (2006) used brand image as independent variable, product category as moderator, and purchase intention as dependent variable and found that the higher the brand image is, the higher the purchase intention.”
Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers (2015, background): “Tsen et al. (2006) Relationship between the attitudes, behaviour and”
Research on the Green Purchase Intentions from the Perspective of Product Knowledge (2016, background): “Attitudes would determine a person’s buying preference, and it was one of the most important predictors of green buying behavior [26].”