Casparus J. A. Machiels

Marketing · 2016

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 34 citations into it; #3,440 of 6,289 by trust here, #5,673 by citations
• Experimental and Cognitive Psychology — 27 citations into it
• Literature and Literary Theory — 6 citations into it

Whom Casparus J. A. Machiels trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Barbara J. Phillips
2. Edward F. McQuarrie
3. T.J.L. (Thomas) van Rompay

Who trusts Casparus J. A. Machiels overall

1. Sonja Kunz
2. S. Haasova
3. Arnd Florack

Papers from Casparus J. A. Machiels's perspective

Ordered by how strongly the researchers Casparus J. A. Machiels trusts endorse each paper. Same corpus, a different order for every researcher.

1. Metacognitive Experiences in Consumer Judgment and Decision Making
2. Metaphors We Live by
3. The Impact of Verbal Anchoring on Consumer Response to Image Ads
4. Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising
5. Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing
6. The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999
7. The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
8. A Short Scale for Measuring Loneliness in Large Surveys (Research on Aging)
9. Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages
10. Are Irony and Metaphor Understood Differently?

Their papers

• Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging (2016) — 130 citations
• See how tasty it is? Effects of symbolic cues on product evaluation and taste (2016) — 86 citations