See how tasty it is? Effects of symbolic cues on product evaluation and taste

By Casparus J. A. Machiels, Nadine Karnal. 2016

86 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/c12befcadfc3fa6e120a052f1ab30d13343230be

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Arnd Florack
2. S. Haasova
3. Sonja Kunz

In Social Psychology

1. Arnd Florack
2. S. Haasova
3. Sonja Kunz

Citations in the corpus

• Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments (2020, methodology): “However, previous research only focused on color as cue for either healthiness (Karnal, Machiels, Orth, & Mai, 2016; Lu & Huang, 2013; Mead & Richerson, 2018; Schuldt, 2013) or tastiness of food products (Becker, van Rompay, Schifferstein, & Galetzka, 2011; Machiels & Karnal, 2016).”