Rama Yelkur

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 14 citations into it
• Social Psychology — 12 citations into it
• Sociology and Political Science — 7 citations into it
• Organizational Behavior and Human Resource Management — 5 citations into it

Whom Rama Yelkur trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Barbara M. Byrne
2. R. Inglehart
3. Jill Klein

Papers from Rama Yelkur's perspective

Ordered by how strongly the researchers Rama Yelkur trusts endorse each paper. Same corpus, a different order for every researcher.

1. Structural equation modeling with EQS : basic concepts, applications, and programming
2. The Social Identity Theory of Intergroup Behavior.
3. Modernization, Cultural Change, and the Persistence of Traditional Values (American Sociological Review)
4. Why We Boycott: Consumer Motivations for Boycott Participation
5. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
6. The Issue Of Measurement Invariance Revisited
7. Use of Western and Indigenously Developed Personality Tests in Asia
8. Evaluating Multilevel Models in Cross-Cultural Research
9. Expectancy-Value Theory of Achievement Motivation. (Contemporary Educational Psychology)
10. Adapting educational and psychological tests for cross-cultural assessment

Their papers

• Exploring the animosity domain and the role of affect in a cross-national context (2012) — 95 citations