Corporate Reputations: Should You Compete on Yours?

By G. Dowling. 2004

300 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/fd63e77f8be4acb6bf4df1b77cf15c5a97c59185

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Marjo Siltaoja
2. Sabrina Helm
3. Heli Wang
4. Nan Zhou
5. H. Lee
6. G. Dowling
7. Moonkyu Lee
8. Namin Kim

In Strategy and Management

1. Sabrina Helm
2. Marjo Siltaoja
3. Heli Wang
4. Nan Zhou
5. H. Lee
6. G. Dowling
7. Moonkyu Lee
8. Namin Kim

Citations in the corpus

• Effects of corporate social responsibility on customer satisfaction and organizational attractiveness: A signaling perspective (2019, unknown): “As CSR can speed up the recognition process, the stakeholders feel that their personal values are aligned with the firm values (Dowling 2004).”
• Communicating Corporate Reputation through Stories (2006, background): “From the point of view of a stakeholder, they evaluate the company reputation as being either good or bad and thus trustworthy or untrustworthy.(6) From the point of view of the company, the idea is to position the enterprise as good at something and/or good for someone.”
• Corporate Social Responsibility and Employee–Company Identification (2010, background): “When companies develop their identity and communicate it to key stakeholders, including employees, these companies can acquire a good reputation (Dowling, 2004).”
• Foreign subsidiary CSR as a buffer against parent firm reputation risk (2020, background): “Thus, the effect of parent firm crisis is minimized or dismissed during this process (Dawar & Pillutla, 2000; Dowling, 2004).”
• Value Priorities as Combining Core Factors Between CSR and Reputation – A Qualitative Study (2006, background): “When having substance, favourable reputation attracts stakeholders as well as shareholders and investors for usually creating reflection of investment security and trustworthy (trading) partner (Dowling, 2004b; Gregory, 1991).”
• The Role of Corporate Reputation in Determining Investor Satisfaction and Loyalty (2007, background): “‘ The more stockholders there are, the more people will be sensitive to the reputations of the companies in which they are investing ’ ( Chajet, 1997: 22 ), especially in post-Enron times ( Dowling, 2004 ).”
• Positioning and differentiation by using brand personality attributes (2010, unknown): “(Dowling, 2004, p. 21) and “what [is] the organization” (Melewar et al., 2005, p. 61).”