Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

By Christian Homburg, M. Artz, J. Wieseke. 2012

225 citations recorded by the source corpus.

Subfields: Accounting, Management Information Systems, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/fc7c202419550ea413fbe6e686b828bce02e2f65

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Constantine S. Katsikeas
2. Neil A. Morgan
3. Leonidas C. Leonidou
4. Luis Filipe Lages
5. Carlos M. P. Sousa
6. David B. Montgomery

In Management Information Systems

1. Leonidas C. Leonidou
2. Constantine S. Katsikeas
3. Neil A. Morgan

In Organizational Behavior and Human Resource Management

1. Constantine S. Katsikeas
2. Leonidas C. Leonidou
3. T. Hult
4. Neil A. Morgan

Citations in the corpus

• Assessing Performance Outcomes in Marketing (2016, background): “This growth is likely a reflection of the increasingly “show-me” imperative in practice that has grown stronger as firms have moved to zero-based budgeting (e.g., Homburg, Artz, and Wieseke 2012; O’Sullivan and Abela 2007).”