Attention web designers: You have 50 milliseconds to make a good first impression!

By Gitte Lindgaard, Gary Fernandes, Cathy Dudek, Judith M. Brown. Behavior and Information Technology, 2006

1,073 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Social Psychology, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/f9715b117c57d4e7064afe1c1cb95d5bf4cc1831

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In Experimental and Cognitive Psychology

In Social Psychology

In Human-Computer Interaction

Citations in the corpus

Evaluating the consistency of immediate aesthetic perceptions of web pages (2006, background): “In a series of experiments, Lindgaard et al. (2006) provided evidence in support of both prerequisites in the context of users’ evaluations of web pages.”
Shining in the Center: Central Gaze Cascade Effect on Product Choice (2012, background): “For example, in reading, typically, relevant information is acquired during the first 50–70 milliseconds of a fixation (Rayner 1998), while in viewing web pages visual attention can be assessed within 50 milliseconds (Lindgaard et al. 2006).”
Persuasive Design of Destination Web Sites: An Analysis of First Impression (2008, background): “Studies indicate that individuals form an initial impression of an object within a short period of time: 3 seconds (Lindgaard et al. 2006); 4 seconds (Kaiser 2001); 5 seconds (Perfetti 2005); and, 7 seconds (Ramsey 2004) in human-to-human interaction.”
What Signals Are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions (2011, background): “In fact, consumers have demonstrated a high degree of confidence in assessing certain aspects of website quality, with one study demonstrating that the visual appeal of a website is often assessed in less than one second (Lindgaard et al. 2006).”
The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference (2016, background): “It can occur quickly, within 50 msec, and remain stable (Lindgaard et al. 2006).”
Normative influences on thoughtful online participation (2011, background): “The bottom line is that users can have almost instantaneous affective responses to website “look and feel” [22].”
The Inference of Perceived Usability From Beauty (2010, background): “We argue that beauty will play an important role as a starting point of these inference processes, because its primarily sensory nature makes it one of the most immediately available (e.g., Lindgaard, Fernandes, Dudek, & Brown, 2006).”
The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments (2012, methodology): “The influence of visual appearance on human judgments has also been researched for other topics such as for instance architecture (Akalin et al., 2009), car design (Leder and Carbon, 2005), software interfaces (Saadé and Otrakji, 2007), and websites (Lindgaard et al., 2006).”
The perceptual fluency effect on pleasurable online shopping experience (2010, background): “The initial visual appeal of the web site could be an important factor affecting retention of shoppers (Lindgaard et al., 2006).”
Facets of visual aesthetics (2010, background): “For example, the stability of the evaluation of visual aesthetics over time has been investigated repeatedly (Lindgaard et al., 2006; Tractinsky et al., 2006; van Schaik and Ling, 2009) and there are various experimental studies targeted at identifying characteristics of user-interfaces that influen”