Persuasive Design of Destination Web Sites: An Analysis of First Impression

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The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments (2012, background): “Kim and Fesenmaier (2008) First impression 2 50; 65 7 seconds no First impression 2 ; informativeness; usability; credibility; inspiration; involvement; reciprocity e Inspiration and usability are factors that lead to favorable first impression.”
Role of social media in online travel information search (2010, background): “…of online travelers, because the representation of the domain is largely based upon the ranking and position of search results and will be influenced by contingent factors such as the presence of online advertisements (Kim & Fesenmaier, 2008; Pan, Hembrooke et al., 2007; Spink & Jansen, 2004).”
A Framework of Search Engine Use for Travel Planning (2011, background): “In addition, Kim and Fesenmaier (2008) suggest that the use of search engines has a significant effect on impression formation and consequently on the selection and overall evaluation of the website of the tourist firm.”
The Effect of Online Information Search on Image Development (2009, background): “The dynamic and interactive nature of the Internet (Pan and Fesenmaier 2006) allows tourism Web sites to deliver affection-related information more effectively than traditional offline information sources (Kim and Fesenmaier 2008).”