Nostalgia for early experience as a determinant of consumer preferences

By R. Schindler, M. Holbrook. 2003

342 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/f89b957960b1f932b9718847f52df912550ef9ee

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Citations in the corpus

Nostalgia: content, triggers, functions. (2006, background): “Empirical research on nostalgia, on the other hand, remains scarce and largely confined to the field of advertising and consumer psychology (Holak & Havlena, 1998; Schindler & Holbrook, 2003).”
Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising (2010, result): “Nostalgia had already been implicated in effecting Ib in previous studies (Pascal, Sprott, & Muehling, 2002; Schindler & Holbrook, 2003).”
Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants. (2014, background): “Researchers (Baker & Kennedy, 1994; Fairley, 2003; Schindler & Holbrook, 2003) assert that nostalgia can be used to explain consumer preference of certain products.”
Cultural Industries: Product–Market Characteristics, Management Challenges and Industry Dynamics (2015, neutral): “Mature consumers tend to prefer musical styles that were popular in their youth (Holbrook 1993; Holbrook and Schindler 1989; Schindler and Holbrook 2003).”
Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness (2010, background): “…33 years of age for fashion styles (Schindler and Holbrook 1993), 14 years of age for movies stars (Holbrook and Schindler 1994), 27 years of age for Oscar-winning motion pictures (Holbrook and Schindler 1996), and 26 years of age for automobile styles (scored by men; Schindler and Holbrook 2003).”
Neural Correlates of Susceptibility to Group Opinions in Online Word-of-Mouth Recommendations (2015, result): “…of several possible interpretations, these data are consistent with the idea that teens whose brains are more sensitive to a range of social cues may attend more strongly to the potential for social consequences of their actions and take steps preemptively to gain attention or fit in by conforming.”
Nostalgia: The Gift That Keeps on Giving (2012, background): “Electronically published September 17, 2011 pirical research linking nostalgia to consumer behavior remains relatively scarce and largely focused on accounting for the market success of certain products (Holak and Havlena 1998; Schindler and Holbrook 2003).”