Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising

By Chris Marchegiani, Ian Phau. 2010

89 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/d3af6880d64a7edf31f2c4ae18fb286a48f3d32d