Neural Correlates of Susceptibility to Group Opinions in Online Word-of-Mouth Recommendations

By Christopher N. Cascio, Matthew Brook O'Donnell, Joseph B. Bayer, Francis J. Tinney, Emily B. Falk. 2015

93 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0eadb77b7e982f34ceae2d4ffa3914fd05ba4a51

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Andrew T. Stephen

In Literature and Literary Theory

1. Andrew T. Stephen

In Sociology and Political Science

1. Andrew T. Stephen
2. P. K. Kannan
3. Lauren Grewal
4. Hongshuang Li

Citations in the corpus

• The role of digital and social media marketing in consumer behavior (2016, background): “[36] identified neural correlates of susceptibility to others’ opinions in online WOM settings, with susceptibility to social influence being related to brain regions involved with shifting personal preferences and considering others.”