Is Your Product Really Green? A Content Analysis to Reassess Green Advertising

By Sigal Segev, Juliana Fernandes, Cheng-Huei Hong. 2016

117 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b59c54ee3d052a242372ee6d40f7de20f0075c28

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Brigitte Naderer
2. Desirée Schmuck
3. Jörg Matthes

In Strategy and Management

1. Jörg Matthes

Citations in the corpus

• More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers (2021, background): “Trust is a critical factor in green advertising success (Segev et al., 2016) and influencer marketing (Martínez-López, Anaya-Sánchez, Giordano, & Lopez-Lopez, 2020).”
• Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018, background): “…(Newell, Goldsmith, and Banzhaf 1998), researchers have neglected to examine how vague appeals, despite their prevalence in green advertising practices, affect attitudinal outcomes (Baum 2012; Carlson, Grove, and Kangun 1993; Kangun, Carlson, and Grove 1991; Segev, Fernandes, and Hong 2016).”