A paradox of price–quality and market efficiency: a comparative study of the US and China markets

By Kevin Zheng Zhou, Chenting Su, Y. Bao. 2002

142 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/f5ecce39ae0346906cdf5f0d7f8ca36556fc0526

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. C. K. Yim
2. D. Tse
3. Wenyu Dou
4. Kevin Zheng Zhou
5. Guangping Wang
6. Nan Zhou
7. Yi-Shun Wang

In Organizational Behavior and Human Resource Management

1. Kevin Zheng Zhou
2. D. Tse
3. C. K. Yim
4. Laura Poppo
5. Wenyu Dou
6. Guangping Wang
7. Nan Zhou
8. Julie Juan Li

Citations in the corpus

• Consumption attitudes and adoption of new consumer products: a contingency approach (2008, background): “Chinese consumers have been found to be more risk averse than Western consumers (Zhou et al., 2002).”
• On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China (2007, background): “After many years of isolation, Chinese consumers have limited consumption experience and product knowledge, and many product categories are new to them ( Zhou, Su, & Bao, 2002 ).”
• The effects of customer and competitor orientations on performance in global markets: a contingency analysis (2007, background): “Some customers in developing countries may be more demanding than normally expected because of the cultural influence and consumption habits (Zhou et al., 2002).”
• Exchange hazards, relational reliability, and contracts in China: The contingent role of legal enforceability (2010, background): “It may be that the Chinese are highly risk averse in situations in which they cannot monitor or formally evaluate the other (Zhou, Su, and Bao, 2002); in a related sense, this result may suggest that if one party can get away with cheating, it will, and relational reliability does not sanction this…”
• The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations (2005, background): “First, Chinese consumers have limited exposure to and knowledge of Western products (Zhou, Su, and Bao 2002).4 Thus, Chinese consumers may perceive many products that are developed for the West as new when the products are initially introduced into the Chinese market.”
• The Importance of Social Product Attributes in Consumer Purchasing Decisions: A Multi-Country Comparative Study (2010, unknown): “For example, Zhou, Su, and Bao (2002) found that consumers from an emerging economy (China) did not use price-quality signals as much as consumers from a developed country (the USA).”
• Economic Recession, Job Vulnerability, and Tourism Decision Making: A Qualitative Comparative Analysis (2017, unknown): “As a result, they play an important role in consumer decision-making, affecting judgements of perceived quality, and influencing perceived value and purchase intention (Zhou, Su, and Bao, 2002).”
• Innovation, imitation, and new product performance: The case of China (2006, background): “However, our findings indicate that the benefit of an innovation over an imitation strategy becomes stronger when demand is highly uncertain, possibly because in China, due to customers' limited exposure and knowledge about innovative products ( Zhou, Su, & Bao 2002 ), companies may be more successf”