Employer branding: strategic implications for staff recruitment
By Ralf Wilden, Siegfried P. Gudergan, Ian Lings. 2010
450 citations recorded by the source corpus.
Subfields: Gender Studies, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/ef216bcffb020ed3324b7adc25a8ceccb1e39f5f
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Gender Studies
- Esra Alniacik
- Linn Viktoria Rampl
- Nelson Oly Ndubisi
- Margaret Jekanyika Matanda
- Peter Kenning
- Umit Alniacik
In Organizational Behavior and Human Resource Management
- Esra Alniacik
- Linn Viktoria Rampl
- Nelson Oly Ndubisi
- Margaret Jekanyika Matanda
- Peter Kenning
- Umit Alniacik
In Strategy and Management
Citations in the corpus
- Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence (2013, background): “Wilden, Gudergan, and Lings (2010) concur by stating that extensive research has focused on branding from a customer perspective, but its role in retaining employees has received limited attention.”
- Employer brand trust and affect: linking brand personality to employer brand attractiveness (2014, background): “Previous employer branding research conducted in marketing (Ambler and Barrow, 1996; Moroko and Uncles, 2009; Wilden et al., 2010), human resources (Edwards, 2010; Martin et al.”
- Identifying Dimensions of Attractiveness in Employer Branding: Effects of Age, Gender, and Current Employment Status (2012, background): “There is a cornucopia of literature focusing on employer attractiveness and employer branding (Barber et al., 1994; Lievens, 2007; Davies, 2008; Agrawal and Swaroop, 2009; Moroko and Uncles, 2009; Mandhanya and Shah, 2010; Wilden et al., 2010; Ong, 2011; Priyadarshi, 2011; Shahzad et al., 2011).”