Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence

By Margaret Jekanyika Matanda, Nelson Oly Ndubisi. 2013

104 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/01ea0f650e0a6e49a99d8c37e815454c12178d01

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Faisal A. Albassami
2. Soad A Al-Meshal
3. A. Bailey

Citations in the corpus

• The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship (2016, background): “…Emerald Insight at: www.emeraldinsight.com/0265-2323.htm 821 Roles of employee job satisfaction D ow nl oa de d by S E L C U K U N IV E R SI T Y A t 0 5: 52 1 1 Se pt em be r 20 16 ( PT ) researchers have been investigating the issue (Chang and Chang, 2008; Narteh, 2012; Matanda and Ndubisi, 2013).”