To whom do positive norm and negative norm of reciprocity apply? Effects of inequitable offer, relationship, and relational-self orientation ☆

By Ya-Ru Chen, Xiao-ping Chen, Rebecca Portnoy. 2009

99 citations recorded by the source corpus.

Subfields: Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/eeef7d552c2bb25e6b18e9d13cdd7b9b09a2ab85

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Social Psychology

1. Joseph F. Rocereto
2. Marina Puzakova
3. Hyokjin Kwak

In Sociology and Political Science

1. Marina Puzakova
2. Joseph F. Rocereto
3. Hyokjin Kwak
4. V. Folkes
5. D. Macinnis
6. P. Aggarwal

Citations in the corpus

• Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness (2015, background): “For example, being in exchange relationships attenuates Chinese participants’ (high in communion orientation) tendency to consider the needs of others and increases their propensity to use an equity principle in distributing resources (i.e., quid pro quo; Chen, Chen, and Portnoy 2009).”