Market Orientation in the Transition Economies of Central Europe:: Tests of the Narver and Slater Market Orientation Scales

By Graham Hooley, T. Cox, J. Fahy, D. Shipley, J. Berács, Krzysztof Fonfara, B. Snoj. 2000

261 citations recorded by the source corpus.

Subfields: Accounting, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/eeb63b450631b5c30e8986b1048c7c126a22eaa0

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Citations in the corpus

Integrating customer orientation, corporate entrepreneurship, and learning orientation in organizations-in-transition: an empirical study (2002, unknown): “It also serves to answer the call of Hooley et al. (2000) for replication studies on customer orientation, entrepreneurship, and learning orientation in emerging economies, such as Eastern Europe, previous Soviet republics, and China.”
A meta-analysis of the relationship between market orientation and business performance: evidence from five continents (2004, unknown): “…M 0.773 O 0.930 0.020 Han, Kim, and Srivastava (1998) 134 S P USA 91 K 0.803 X 0.750 0.140 Harris and Ogbonna (2001) 322 X P UK 89 K 0.926 X 0.90 0.326 Hooley et al. (2000) 1396 X P Poland, Slovenia, Hungary 67 K 0.960 X 0.80 0.169 Hult and Ketchen (2000) 181 X P USA 91 K 0.820 O NRg 0.142…”
Market Orientation and Business Performance among SMEs in Ghana (2010, background): “Following these developments, the subject market orientation has received a great deal of attention from marketing scholars who have developed, tested and refined market orientation scales for measuring the degree of market orientation that organizations exhibit (see among others, Kohli and Jaworski”
The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms (2011, background): “As such, the clarification of these different direct and indirect effects of MO addresses a research need articulated by, for example, Hooley et al. (2000).”
Globalization, marketing resources, and performance: Evidence from China (2005, background): “More studies are needed to explore market-driven organizations in dynamic environments in a transitional society from a resources perspective (Fahy et al. 2000; Hooley et al. 2000).”
Market-focused Resources, Competitive Positioning and Firm Performance (2001, background): “…in the United States (eg Desphande and Farley 1998), Europe (eg Hart and Diamantopoulos 1993; Greenley 1995; Cadogan and Diamantopoulos 1995; Hooley et al 2000) and other parts of the world (Gray, Matear, Boshoff and Matheson 1999) developed and refined research tools for assessing degrees…”
Market-oriented organizations in an emerging economy: A study of missing links (2003, background): “The findings indicated that current state-owned enterprises (SOEs) in China, to a rather large extent, have adopted both market- and learning-oriented strategies, with an emphasis on corporate entrepreneurship.”