Market-focused Resources, Competitive Positioning and Firm Performance

By Graham Hooley, Gordon E. Greenley, J. Fahy, J. Cadogan. 2001

208 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b7ebf5bb2aa3194de1c077f103ccfb63623bf93a