A meta-analysis of the relationship between market orientation and business performance: evidence from five continents

By C. Cano, François A. Carrillat, Fernando Jaramillo. 2004

755 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/8eda397569d0bb599cf9ae88eee745a6fbaf1b32

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In Organizational Behavior and Human Resource Management

In Strategy and Management

Citations in the corpus

Integrating Multiple Stakeholder Issues in New Product Development : An Exploration (2013, background): “…has a major impact on NPD. Meta-analyses have found a positive relationship between market orientation and organizational performance (Rodriguez Cano et al., 2004; Kirca et al., 2005), and further research has identified innovation (including NPD) as one of the key mechanisms responsible for…”
The Form of Relationship between Firm-Level Product Innovativeness and New Product Performance in Developed and Emerging Markets (2015, background): “…the moderating effect of market orientation specifically in the UK and Ghana contexts, the overwhelming evidence based on the practices of developed market companies is that high levels of market orientation is associated with greater new product success (Kirca et al., 2005; Cano et al., 2004).”
Role of entrepreneurship and market orientation in firms' success (2009, background): “Recent reviews (e.g. Langerak, 2003; Rodrı́guez-Cano et al., 2004; González-Benito and González-Benito, 2005; Kirca et al., 2005; Shoham et al., 2006) suggest that most studies find a positive relationship between market orientation and performance, which has provoked empirical generalisations.”
On Cultural and Macroeconomic Contingencies of the Entrepreneurial Orientation–Performance Relationship (2014, positive): “…impact behavior of buyers in markets such that buyers in national culture A could be more likely to buy products from entrepreneurial firms than are buyers in culture B, improving the performance consequences of EO in culture A over those in culture B (Cano, Carrillat, & Jaramillo, 2004).”
Market orientation, international business relationships and perceived export performance (2007, background): “The second group includes attempts to examine the relationship and impact of market orientation on business performance ( Cano et al. , 2004”