Remanufacturing as a Marketing Strategy

By Atalay Atasu, Miklos Sarvary, L. V. Wassenhove. Management Sciences, 2008

921 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/e934105e675878e40d4fdbecc526b768e8d057d3

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Citations in the corpus

Product Reuse Economics in Closed‐Loop Supply Chain Research (2008, background): “In a sense, Atasu et al. (2008) and Guide and Li (2007) complement each other, the first paper modeling the cannibalizationsegmentation interaction and the second empirically testing it.”
Competitive Quality Choice and Remanufacturing (2014, background): “…sells the new product (e.g., Esen-duran et al. 2010, Ferrer and Swaminathan 2010), an IR competing with an OEM (e.g., Esenduran et al. 2012, Ferrer and Swaminathan 2006, Majumder and Groenevelt 2001), or an OEM who faces competition from another ﬁrm (e.g., Atasu et al. 2008, Heese et al. 2005).”
The impact of product returns and remanufacturing uncertainties on the dynamic performance of a multi-echelon closed-loop supply chain (2017, background): “Indeed, recently studies have demonstrated that new technology enables returns to be handled effectively, leading to an economic benefit (Atasu et al., 2008). However, uncertainties in the acquisition of used products/parts in terms of cost, quality, quantity and customer attitude are still the main”
Revenue and Cost Management for Remanufactured Products (2011, background): “3 Atasu et al. (2008) consider more elaborate demand patterns by including a ‘‘green segment’’—the consumers who may be willing to pay more for the remanufac-tured product because of its environmental beneﬁts.”
Supply chain analysis under green sensitive consumer demand and cost sharing contract (2015, background): “q = a− bp+αθ where a > bp, α, b > 0 (1)”
Remanufacturing and the Component Commonality Decision (2013, background): “(2004) and Atasu et al. (2010) analyze the manufacturer-retailer relationship under product collection. We contribute to this stream of literature by incorporating remanufacturing considerations into the classic component commonality decision, noting that the recent engineering-focused literature on”
How Does Product Recovery Affect Quality Choice? (2013, background): “Recent operations management literature on closed-loop supply chains has highlighted the importance of product take-back and economic advantages associated with remanufacturing or recycling end-of-use products (Atasu et al. 2008b, Guide and Van Was-senhove 2009).”
Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products (2012, background): “Section 3.2 provides three additional experiments that test our hypotheses for Sansa MP3 players to examine potential brand effects, for HP printers to investigate possible product-category effects, and with additional conditions that include a non-remanufactured inferior product to examine whether ”
Economic and Environmental Assessment of Remanufacturing Strategies for Product + Service Firms (2014, background): “The estimation of cannibalization is also important from an environmental perspective, since displacement of new production is the core assumption in calculating environmental gains of remanufacturing (for example, EPA 2006, Kerr and Ryan 2001). Therefore, with little cannibalization, the environmen”