You are what you wear: Brand personality influences on consumer impression formation

By Bob M. Fennis, Ad Th. H. Pruyn. 2007

156 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e6e0ef9cdbc4a20dbe9b656ed244204f5e472b73

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Philipp A. Rauschnabel
2. D. Macinnis
3. V. Folkes

In Marketing

1. Philipp A. Rauschnabel
2. Björn Seven Ivens
3. Barry J. Babin
4. D. Macinnis
5. V. Folkes
6. Nina Krey
7. Bernd H. Schmitt
8. Marko Sarstedt

In Sociology and Political Science

1. Björn Seven Ivens
2. Philipp A. Rauschnabel
3. Barry J. Babin
4. D. Macinnis
5. V. Folkes
6. Nina Krey

Citations in the corpus

• Brand management in higher education: The University Brand Personality Scale (2016, background): “Prior research in interpersonal impression management has shown that brand personality traits may carry over and affect the personality of the brand's owner (Fennis & Pruyn, 2007).”
• Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “Indeed, research finds that consumers can perceive a congruity between the brand and the self in terms of personalities (e.g., Fennis & Pruyn, 2007), user or usage congruity (Liu, Li, Mizerski, & Soh, 2012), gender (Grohmann, 2009), reference group identification (e.g., White & Dahl, 2007), and…”
• The adoption of sustainable innovations: Driven by symbolic and environmental motives (2014, unknown): “We can shape a positive image of ourselves by purchasing and displaying products (Belk, 1981; Fennis and Pruyn, 2007).”