Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics

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Drivers of local food consumption: A comparative study (2015, result): “The reverse can be seen in the Australian data, where stronger ethnocentric tendencies are present, as has been noted in other research conducted in developed nations (Hustvedt et al., 2013, Josiassen et al., 2011) .”
The Impact of Perceived Brand Globalness on Consumers’ Purchase Intention and the Moderating Role of Consumer Ethnocentrism: An Evidence from Vietnam (2020, background): “Some prior studies found that consumer ethnocentrism moderated the choice of domestic and foreign brands in developed countries (Josiassen, Assaf, and Karpen 2011).”
Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy (2015, background): “Studies have also noted consumer ethnocentrism in their consumption behaviors ( Josiassen et al., 2011).”