Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance

By S. Bhuian, B. Menguc, Simon Bell. 2005

450 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/e42ada4c68db09aa212638d708f1cdfa127e3311

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. W. Wales
2. G. Shirokova
3. Sascha Kraus
4. Tatiana Beliaeva
5. E. Gafforova
6. J. Grande
7. Odd Jarl Borch
8. Yuan Li

In Strategy and Management

1. Yuan Li
2. W. Wales
3. G. Shirokova
4. Yi Liu
5. V. Story
6. Tatiana Beliaeva
7. N. Boso
8. E. Gafforova

Citations in the corpus

• Market Orientations in the Nonprofit and Voluntary Sector: A Meta-Analysis of Their Relationships With Organizational Performance (2006, background): “Bhuian et al. (2005) supported a model that includes curve linearity in the moderating effect of entrepreneurship on the MO–hospital performance relationship.”
• Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom (2019, background): “Studies demonstrate that by adopting market orientation, not for profit firms can improve customers’ and stakeholders’ satisfaction (Bhuian et al., 2005; Hashim & Abu Bakar, 2011; Modi, 2012; Wood et al., 2000), which plays a crucial role in improving economic performance (Anderson, Fornell, & Lehma”
• The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective (2015, background): “Thus, the EO of a firm allows it to capitalize on emerging opportunities, and subsequently is an important driver of new products and organizational growth (Bhuian et al., 2005; Grinstein, 2008; Luo et al., 2005).”
• The relationship between resources, entrepreneurial orientation and performance in farm-based ventures (2011, background): “Previous studies have suggested that an extremely high EO may lead to negative effects on performance, so that a moderately high EO, including moderate risk, moderate innovation and moderate pro-activity are likely to be most profitable (Bhuian, Menguc, and Bell 2005 ).”
• Moderating Effects of Entrepreneurial Orientation on Market Orientation‐Performance Linkage: Evidence from Chinese Small Firms* (2008, background): “More recently, Bhuian, Menguc, and Bell (2005) reported the curvilinear moderating effect of EO on the relationship between MO and performance, suggesting that the synergistic effect of MO and EO on performance will be greatest with a moderate level of EO, a relationship resembling an inverse…”
• Market Orientation and Internationalization in Small and Medium‐Sized Enterprises (2008, unknown): “This complex relationship has received considerable attention from scholars (Bhuian, Menguc, and Bell 2005; Blesa and Ripollés 2005; Weerawardena and O’Cass 2004; Dimitratos and Plakoyiannaki 2003; Liu, Luo, and Shi 2003, 2002; Atuahene-Gima and Ko 2001; Knight 2000; Miles and Arnold 1991).”