The asymmetric moderating role of market orientation on the ambidexterity–firm performance relationship for prospectors and defenders
By B. Menguc, Seigyoung Auh. 2008
205 citations recorded by the source corpus.
Subfields: Strategy and Management
View Paper: https://www.semanticscholar.org/paper/e422d25f4429f991e315fa6099c6c36c3d89b905
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In Strategy and Management
Citations in the corpus
- The impact of different types of market orientation on product innovation performance: Evidence from Chinese manufacturers (2010, background): “To be more specific, some typical organizational contingent variables which are believed to be potential moderators between MO type and business performance (including new product performance) by other scholars are: strategy (prospectors vs defenders) ( Menguc and Auh, 2008”
- Success Patterns of Exploratory and Exploitative Innovation (2013, methodology): “…empirical articles mainly show that balancing increases performance outcomes (e.g., Cao et al., 2009; gibson & Birkinshaw, 2004; he & Wong, 2004; Menguc & Auh, 2008). hence, the question arises whether exploratory and exploitative innovations influence firm performance independently from each…”
- Exploratory innovation, exploitative innovation, and performance: Influence of business strategies and environment (2010, methodology): “Empirical works have been done in previous literature arguing that there is a fit between exploratory innovation and exploitative innovation (He and Wong, 2004; Menguc and Auh, 2008), and also a fit between the two types of innovation and context variables including business strategies and external ”