Creating mutual value: Lessons learned from ventures serving base of the pyramid producers

By T. London, Ravi Anupindi, Sateen Sheth. 2010

424 citations recorded by the source corpus.

Subfields: Business and International Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e10737f3bc32b8b11827d42adb3529e82249abb7

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Citations in the corpus

Sustainable Supply Chain Management in "Base of the Pyramid" Food Projects - A Path to Triple Bottom Line Approaches for Multinationals? (2013, background): “Recent research contributes to a holistic view embracing poor communities as an integral part of productive processes and (international) supply chains (e.g., Simanis et al., 2008; Hahn, 2009; London et al., 2010).”
The role of social value creation in business model formulation at the bottom of the pyramid - Implications for MNEs? (2014, background): “…w/educa o n y-related) hury 2007) l. 2010) sources Market acc ess • poor infrastr uct ure (roads, com munica o n networks, transpo rta o n system) (London et al. 2010; Chowdhury 2007) • lack of awareness of market expecta o ns (London et al. 2010) • inabil ity to me et mar ket expecta o ns…”
Supply‐Chain Research Opportunities with the Poor as Suppliers or Distributors in Developing Countries (2014, background): “Most of the research, as of this writing, is exploratory and is in the form of case studies (cf. Haksoz et al. 2012, London et al. 2010, and Vachani and Smith 2008), although Chen et al. (2013), Devalkar et al. (2011) and McCoy (2012) provide welcome ﬁrst steps toward modeling of speciﬁc situations.”
NGOs’ Initiatives to Enhance Social Sustainability in the Supply Chain: Poverty Alleviation Through Supplier Development Programs (2016, neutral): “…to start such initiatives due to a lack of knowledge about the context of poor suppliers, the high transaction costs of doing business with poor suppliers, and the potential conflict between alleviating poverty and the firm’s economic performance (London et al., 2010; Margolis & Walsh, 2003).”
Customer experience challenges: bringing together digital, physical and social realms (2018, background): “The low digital/physical/social octant represents a condition of scarcity in which resource constraints (or uneven distribution of resources) hinder value co-creation in many forms (Gebauer and Reynoso, 2013; London et al., 2010).”