The role of social value creation in business model formulation at the bottom of the pyramid - Implications for MNEs?

By Noemi Sinkovics, Rudolf R. Sinkovics, Mohammad Ali Yamin. 2014

244 citations recorded by the source corpus.

This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.

Subfields: Business and International Management, Economics and Econometrics, Management of Technology and Innovation

View Paper: https://www.semanticscholar.org/paper/b2befaae30eff0609549a1ff7730f3b46884488b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

In Economics and Econometrics

In Management of Technology and Innovation

Citations in the corpus

Multinational Enterprises and the Sustainable Development Goals: What Do We Know and How to Proceed? (2017, unknown): “…studies on MNEs’ adaptation strategies (Schuster and Holtbrügge, 2012), development of networks (Rivera-Santos and Rufin, 2010), implementation of sustainable supply chain measures (Gold, Hahn and Seuring, 2013) and overall value creation in BOP environments (Sinkovics, Sinkovics and Yamin, 2014).”
Rana Plaza collapse aftermath: Are CSR compliance and auditing pressures effective? (2016, background): “…the distance between multinational enterprises (MNEs) and their suppliers (both geographical and psychic), the former most likely lack sufficient insights into the context-dependent socially grounded needs of the workers (cf. Belal and Roberts, 2010; Lund-Thomsen, 2008; Sinkovics et al., 2014).”
Opportunity recognition and SME performance: the mediating effect of business model innovation (2017, unknown): “First, since BMI has a more profound impact on SME performance in emerging economies than its does in developed economies (Sinkovics et al., 2014), the choice of Chinese emerging economy permits the broadest sampling of BMI and the greatest opportunity to make an initial determination of the…”
Global value chains, rising power firms and economic and social upgrading (2015, methodology): “A more contentious issue, however, is whether RP firms are merely emulating or “catching up” with MNEs from the advanced industrial economies, or whether they are fundamentally “changing the rules of the game” in the contemporary global economy (Sinkovics et al., 2014b).”