Consumer product evaluation: the interactive effect of message framing, presentation order, and source credibility

By R. Buda, Yong Zhang. 2000

224 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e073a997d6345f7c6717d2319bea2b4771aedd69

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Citations in the corpus

Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions (2012, background): “…online environment have found evidence for primacy effects (e.g., Ansari and Mela 2003; Drèze and Zufryden 2004; Hoque and Lohse 1999), recency effects (Buda and Zhang 2000) and both primacy and recency effects (e.g., Murphy, Hofacker, and Mizerski 2006; Purnawirawan, De Pelsmacker, and Dens 2010).”
Effects of message framing, vividness congruency and statistical framing on responses to charity advertising (2010, background): “Negatively framed messages are also more likely to violate people’s expectations since people are more accustomed to seeing arguments framed in positive (gain) terms rather than negative (loss) ones (Buda & Zhang 2000).”
Persuasive Design of Destination Web Sites: An Analysis of First Impression (2008, background): “…the areas of attitude formation, information presentation and the attractiveness, willingness to purchase, purchase behavior as well as perceived performance of an advertised product (Buda and Zhang 2000; DiGirolamo and Hintzman 1997; Ditmer and Fgriffin 1994; Lohse 1997; Miller 1980; Zhao 1997).”
Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features (2013, unknown): “, [7]), while others present different conceptualizations.”
Word of mouth communication within online communities: Conceptualizing the online social network (2007, background): “Source credibility theory identifies source expertise and source bias as elements that affect the credibility of an information source (Buda & Zhang, 2000; Birnbaum & Stegner, 1979).”